KIKO Campus Idol- Limited Edition

KIKO have recently released their newest limited edition collection, Campus Idol. I found this new collection interesting as it reminds me of the 'typical media portrayal' of the American University life.

Each different section has a different colour palette which represents a different 'school team'. It will be interesting to see how popular this collection will be in the UK and if people buy the collection for the 'American School' packaging or because they just want to try the products themselves.