Are UGG Boots Back?

Both sales figures and new market research shows that the brand is making a comeback! YouGov BrandIndex interviewed 45,000 consumers which showed at the end of June 2013, 4% of American adults said they'd consider buying Uggs on their next shopping trip for apparel and shoes. now 11% of the consumers asked said they would, a two-year high.

While Ugg traditionally sees a boost in its numbers between June and December, this 'purchase consideration' score was hovering at about 6% this time last year. (December 2015)

However, fashion mags have been predicting the return of the Ugg for months. In January 2015, British Vogue described the comeback as 'a devil-may-care kind of glamour'.

In November, two of todays most photographed fashionistas Kendall and Kylie Jenner were snapped shopping for Ugg boots on New York's Madison Avenue in what InStyle described as an 'It-girl rite of passage.'

While the pair were probably paid to be seen on their shopping trip and their accompanying Instagram post which was seen by millions, I've got to say well done Ugg, I applaud your efforts.