Parley for the Oceans X Adidas

Parley for the Oceans and Adidas have teamed together to create an innovative footwear concept called Ocean Plastic. The trainers have a 3D- printed midsole and are made entirely from materials created using reclaimed ocean waste, such as plastic and illegal nets.

Parley for the Oceans believe that this prototype can set an example for the industry for what can be done in designing and in manufacturing to help stop ocean plastic pollution and bring more awareness.

Fashion brand G-Star Raw and Bionic Yarn, the eco- friendly label co-founded by Pharrell Williams and Raw for the Oceans collaborated on a project that collects ocean plastic and turns it into denim. The brand feel that because the garment is environmentally friendly it makes the product more appealing to the consumer.

"It was desirable because it was designed to help save the oceans. There was a sense of exclusivity around it, but it didn't cost more...That's when it becomes relevant."

The fashion industry is in a unique position to address the problem of ocean pollution, says Gutsch. "Fashion is at the crossroads of consumerism and innovation; it is able to communicate messages others can't address. It's a strong vehicle of change."

Parley have also launched a new sustainability scheme- A.I.R. (avoid, intercept, redesign)- this provides guidelines that any fashion business or consumer can follow, beginning with everyday actions the business take, like trying not to use plastic, help manage waste, and redesigning alternative solutions.

"The only way to move forward, in the future, would be to produce on demand" says Gutsch.