Shoes of Prey is a brand featured in the store Nordstrom and online where you can design your perfect pair of shoes. You can design the shape, colour and height of the heel, the brand custom make the design and your shoes can be shipped worldwide in 3 weeks. There are 170 fabrics which you can choose from to create your perfect pair. But what if the shoes aren't right? Shoes of Prey offer a return service of 365 days and they will remake them free of charge or a full refund.
I feel this brand has created a great way for people to easily get hold of their dream pair of shoes. This would be a great brand for special occasions such as weddings, proms etc where you may want something a bit unique or a specific colour, but I do wonder why other companies haven't thought of this before. It seems like such a good idea that any woman would want, but how successful is it? Do women actually take the time out to design the shoes or would they rather just shop around to find the perfect pair?
Nordstrom only have 5 locations where this service can be used in-store, otherwise you would have to order online. Nordstrom have 323 stores in 38 states in America which shoes the customise shoe market is a very small one. However, Shoes of Prey have announced they have raised $15.5 million from investors in its latest round of funding. In a press release they have said they want to increase their presence in retail stores and expand their factory in China. The brand may also try and expand their product offering like handbags and small leather goods.
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