Thursday 26 November 2015

Street Style

It was time for the group to get onto the streets and see what the consumer was wearing and if it matched our trend research.

We tried to look for a number of different trends in the coats we looked for e.g.- camel with fur, camel in a biker style. 

From our street style we found that- 

-Older women seemed to be wearing fur the most, maybe because they have owned the coat for a while, think of it as a classic and wear it season after season. 
-A lot more fur in the stores than on the street. We found it a lot more difficult than we thought it would be to find people wearing fur. However, we did see a lot of fur elements like collars or hems. 
-Camel featured the most. We saw so much camel in a number of different styles whether that be ankle length, a bomber style etc. 
-Tie around waists were very popular, especially in the camel colour. 
-Buttons were main focus on long line coats. We didn't see any zip detail or any other components which were the main focus, 
-Varied lengths, from thigh to ankle length. 












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