Counterfeit Sneaker Technology

Counterfeit products have been a huge problem in the fashion world for a number of years now, but who knew sneakers counted for 40% of all counterfeit goods in the US?

Sneaker brand Greats have tried to work around this problem by using technology and creating 3D smart tags that can track the sneakers back to the factory and are impossible to fake.

Greats designed a smart tag for their Beast Mode sneakers, each 3D printed smart tag has a unique identifying code stamped into it, linking it to a specific pair of shoes, a encrypted NFC chip like ones you find in a passport is found inside, this can be tracked by scanning with a smart phone.

The chip is baked into the smart tag during the 3D printing process, this means its impossible to break it out of the plastic without destroying it.

The designers of this chip Chronicled and Origin have created their own blockchain, specifically designed for sneaker transactions.

When the tag is scanned you can not only tell if they item is authentic, but everyone else who has ever owned that pair of sneakers. If you sell your sneakers on you just transfer ownership of the smart tag within the Chronicled app.

So a new and clever way to stop counterfeit items, will other brands start using technology like this?

Fred Perry Subculture

On Sunday the 29th I had the amazing opportunity to work with Fred Perry Subculture at the Dot to Dot Festival in Nottingham collecting content for their social media pages and website.

We are collecting images of the bands performing, interviews and street style photos.

I thought I would show you the outfit I decided to wear and some of the images I took of the bands performing.

I would like the thank again Fred Perry Subculture for giving my this opportunity, I had an amazing day and really didn't want it to end.

 Same Streets

Johnny Lloyd

Sundara Karma

Augustines

Mystery Jets

Espadrilles

The other day I was speaking to a friend about the much coveted Chanel espadrilles and how much we love them, but she then introduced me to the new trend of wrap around espadrilles. She had seen an Instagram post of a girl wearing some from River Island and was determined to buy them.

After speaking to her about them I have seen them everywhere!! I know River Island and Zara have really caught into the trend and have bought out some great styles and colours.

A great piece to transition you into the warmer months and great for those exotic summer holidays!

Jeans and Belts

While browsing my favourite fashion blogs I have noticed the trend of blue high waited jeans and a black belt with heavy hardware is a new popular trend.

Wear with a white tee and leather jacket or crisp white shirt from a desk to happy hour style!

This is a perfect trend to try out as all you may need to purchase is a belt, all the rest are wardrobe staples!

Nail Inspiration

Pastel nail colours are the newest Spring/ Summer trend. In a previous blog post I spoke about Pantone's Colours of the Year and their collaboration with Sephora.

Pale pink and blue ('Rose Quartz' and 'Serenity') are the most wanted pastel hues. Here are some Essie nail colours which will make you right on trend!

Lady Like 

Salt Water Happy

Lilacism

Muchi Muchi 

Virgin Snow 

Summer Red

When the weather starts to warm up I like to start applying the gradual tan to make taking off the jumpers a little bit easier.

When I start to have some colour I love to experiment with brighter lipsticks, especially red oranges and fuchsia pinks.

My favourite lipsticks to wear are Avon Matte Lipstick in Coral Fever and Sephora Luster Matte Long- Wear Lip Colour in Magenta Luster.

Give these bright colours a go and see if they will be your new summer accessory!!

Blush Suits

Recently I purchased a pair of blush trousers from Zara, I am really enjoying styling them from a girly night time look to a casual day time more masculine feel.

I feel it's a way to update your spring wardrobe and add an item to your wardrobe which is versatile and can be worn with excising items.

From this I started to see other people not only wearing pink trousers but full blush suits, perfect for the office or a summer wedding.

Match with nude and neutral accessories such a tans or whites for a crisp chic summer look.